Startups are giving meaning back to carbon offsets through remote sensing.

Just about every time I check the news I read about yet another company committing to sustainability. There has been a slew of public emissions-related announcements in the last couple of years by CEOs of some of the biggest multinationals. Terms like “climate neutral” and “carbon zero” indicating a transition to a zero-carbon economy. The world’s largest investor, BlackRock, now expects portfolio companies to disclose their direct and power-related emissions; Microsoft aims to be carbon negative by 2030; Starbucks commits to be resource positive by 2030; Amazon pledges to be carbon neutral by 2040.

These science-based targets are made possible…

Laith Ojjeh

Climate & Technology

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store